Introducing Maeve. AI built for your equity.

Try it now
For Employees
  • Secfi Liquidity
    • Liquidity Solutions For Employees

      Learn about our exercise and liquidity offerings for your options and shares.

    • Secondary Sale

      Get cash by selling your options or shares through our network of buyers.

    • Non-Recourse Financing

      Get the cash you need to own your stock options or gain some liquidity. Repay when your company exits.

  • Secfi Wealth
    • Financial Advice For Employees

      Learn about our wealth management approach for those with equity.

For Executives
  • Secfi Liquidity
    • Full-Service Liquidity Solutions

      Explore our liquidity options tailored for executives. Offering personalized strategies to help optimize your financial outcomes for your equity.

  • Secfi Wealth
    • Full-Service Wealth Management

      Discover our holistic wealth management services, designed specifically for executives to potentially maximize wealth and plan for the future.

  • Employee Benefits
    • Financing For Your Teams

      Learn about our equity solutions to support and empower your team.

    • Equity Education For Your Teams

      Learn about our services to educate your teams on equity, ensuring they are well-informed and can make the most of their equity compensation.

For Investors
  • Secfi Asset Management
    • Secfi Asset Management Overview

      Comprehensive overview of Secfi's asset management strategies and services.

  • Offerings
    • Diversified Funds

      Invest in late-stage startups through Secfi's expertly managed diversified fund.

    • Tailored SMA Vehicles

      Partner with Secfi for customized funds in late-stage private companies.

    • Secfi Secondaries

      Connect and invest in private equity of leading startups via Secfi.

Tools
Introducing Maeve

Introducing Maeve.

AI built for your equity.

Try it now
  • Calculate
    • AMT Calculator

      Exercise incentive stock options without paying the alternative minimum tax.

    • Equity Planner

      Exercise now or at IPO? Sell on the secondary market or hold? Understand your options in less than 5 minutes.

    • Exercise Timing Planner

      Decide whether to exercise your stock options now or later.

    • Stock Options Tax Calculator

      Calculate the costs to exercise your stock options - including taxes.

    • Stock Option Exit Calculator

      See what your stock options could be worth.

    • Equity Compensation Calculator

      Confidently negotiate your equity compensation

  • Insights
    • Private Market Insights

      Value your pre-IPO stock with private market data

Resources
  • Resources
    • Secfi Learn

      Find answers, guides, explanatory videos, and more about your equity and finances.

    • Company Case Studies

      Curated content for employees of the best startups

  • Newsletter
    • Founders & Funders

      Weekly newsletter on what's happening in startups, venture capital, public markets, and more

MaeveNEW
LoginGet started
For Employees
  • Secfi Liquidity
    • Liquidity Solutions For Employees

      Learn about our exercise and liquidity offerings for your options and shares.

    • Secondary Sale

      Get cash by selling your options or shares through our network of buyers.

    • Non-Recourse Financing

      Get the cash you need to own your stock options or gain some liquidity. Repay when your company exits.

  • Secfi Wealth
    • Financial Advice For Employees

      Learn about our wealth management approach for those with equity.

For Executives
  • Secfi Liquidity
    • Full-Service Liquidity Solutions

      Explore our liquidity options tailored for executives. Offering personalized strategies to help optimize your financial outcomes for your equity.

  • Secfi Wealth
    • Full-Service Wealth Management

      Discover our holistic wealth management services, designed specifically for executives to potentially maximize wealth and plan for the future.

  • Employee Benefits
    • Financing For Your Teams

      Learn about our equity solutions to support and empower your team.

    • Equity Education For Your Teams

      Learn about our services to educate your teams on equity, ensuring they are well-informed and can make the most of their equity compensation.

For Investors
  • Secfi Asset Management
    • Secfi Asset Management Overview

      Comprehensive overview of Secfi's asset management strategies and services.

  • Offerings
    • Diversified Funds

      Invest in late-stage startups through Secfi's expertly managed diversified fund.

    • Tailored SMA Vehicles

      Partner with Secfi for customized funds in late-stage private companies.

    • Secfi Secondaries

      Connect and invest in private equity of leading startups via Secfi.

Tools
Introducing Maeve

Introducing Maeve.

AI built for your equity.

Try it now
  • Calculate
    • AMT Calculator

      Exercise incentive stock options without paying the alternative minimum tax.

    • Equity Planner

      Exercise now or at IPO? Sell on the secondary market or hold? Understand your options in less than 5 minutes.

    • Exercise Timing Planner

      Decide whether to exercise your stock options now or later.

    • Stock Options Tax Calculator

      Calculate the costs to exercise your stock options - including taxes.

    • Stock Option Exit Calculator

      See what your stock options could be worth.

    • Equity Compensation Calculator

      Confidently negotiate your equity compensation

  • Insights
    • Private Market Insights

      Value your pre-IPO stock with private market data

Resources
  • Resources
    • Secfi Learn

      Find answers, guides, explanatory videos, and more about your equity and finances.

    • Company Case Studies

      Curated content for employees of the best startups

  • Newsletter
    • Founders & Funders

      Weekly newsletter on what's happening in startups, venture capital, public markets, and more

MaeveNEW
LoginGet started

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On this page, you'll find the complete list of slices currently implemented on the public website; you can command+F search for a slice by using its name.

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My company is going public or getting acquired

12 articles

Exercising stock options

63 articles

Wealth management for people with equity

43 articles

Article Tiles (Definitions)

Article Tiles (Definitions)

  • What is the alternative minimum tax (AMT)?

    2 min
  • 83(b) Election & Early Exercise: Complete Guide for Startup Employees [2025]

    2 min
  • What is early exercising?

    3 min
  • What is the strike price of an employee stock option?

    5 min
  • What is a 409A valuation, and how does it affect stock options?

    16 min
  • What is a cashless exercise?

    10 min

Article Tiles (Key Concepts)

Article Tiles (Key Concepts)

  • When should you hire a financial advisor?

  • When should you hire a financial advisor?

  • When should you hire a financial advisor?

Articles list

Exercising & taxes

How Secfi exercise and liquidity financing works for startup equity

Exercising stock options can be expensive, and it often comes with a tax bill that is hard to predict. Or you may want to unlock cash from the pre-IPO shares you already own without selling them outright.

Published: September 23, 2022
Exercising & taxes

When should you hire a financial advisor?

Published: November 28, 2022
Exercising & taxes

3 reasons why now is not the time to give up on your equity

Published: November 29, 2022
The Guide

The long read with everything you need in one place on the topic.

The complete guide to employee stock option taxes

Get started17 min read
Testing companies

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6Sense2 Case studies
Arctic Wolf3 Case studies
Attentive2 Case studies
Betterment2 Case studies
Calendly2 Case studies
Canva3 Case studies
Celonis2 Case studies
Collibra2 Case studies
Databricks2 Case studies
Egnyte2 Case studies
Flock Safety1 Case studies
Grafana Labs1 Case studies
Groq1 Case studies
Gusto4 Case studies
Harness2 Case studies
Ibotta2 Case studies

Compare and choose confidently

And the subtitle

Secondary SaleNon-recourse Financing
Covers the cost to exercise
Provides liquidity
Submit a request
Submit a request

Secondary Sale
Covers the cost to exercise
Provides liquidity
Submit a request
Non-recourse Financing
Covers the cost to exercise
Provides liquidity
Submit a request

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Make YOUR OWN EQUITY DECISIONS

Got 5 minutes?

Our Equity Planner guides you through each step as you enter all your details. In under 5 minutes you’ll have a full view of all your equity opportunities — side by side for your own comparison.

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News & product updates
Ask Secfi
Track your financial assets

Everything in one place

Connect your bank accounts, crypto, public stocks as well as your startup equity and see historical performance and valuation combined into one tool.

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Financing Options

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Guides

Exercising & taxes

When should you hire a financial advisor?

Your financial advisor will help you not only create a plan for your options, but also map out actions to take in various situations.

Published: November 28, 2022
Exercising & taxes

Are my stock options worth it?

There is no one-size-fits all strategy, because what’s best for another person may not be what’s right for you and your specific financial situation.

Published: November 10, 2022
Exercising & taxes

How Secfi exercise and liquidity financing works for startup equity

Exercising stock options can be expensive, and it often comes with a tax bill that is hard to predict. Or you may want to unlock cash from the pre-IPO shares you already own without selling them outright.

Published: September 23, 2022
Exercising & taxes

What is a strike price and why does it matter for your stock options?

Your stock option strike price is where everything starts. In this video, we explain what a strike price is, how it is set using your company’s 409A valuation, and how it shapes both your total exercise cost and the taxes you may owe when you exercise and eventually sell your shares.

Published: September 23, 2022
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How it works

Description

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Comprehensive tax planning

We're equipped to handle the intricate tax situations unique to executives. Including expertise in QSBS and equity sale strategies for tax minimization.

Advice on real estate purchases

Aid in challenges founders face in real estate, from securing mortgages to considering different ownership structures.

Asset protection, insurance & estate

Tailored insurance and estate planning recommendations to secure your financial legacy.

Ongoing equity planning recommendations

Continual guidance on your equity, sales strategy to minimize taxes and advice on optimal structuring of new equity grants.

And much more...

Advanced legacy planning.

Forward-thinking strategies to preserve your wealth for future generations, ensuring a lasting and impactful financial legacy.

Investment Management.

Develop a personalized investment portfolio that complements your risk tolerance and financial objectives, ensuring a balanced approach to wealth growth.

Charitable strategies.

Innovative charitable giving solutions that reflect your values and maximize the impact of your philanthropic efforts.

Angel investing advice & support.

Leverage our knowledge in angel investing to navigate this exciting avenue.

Investment contact form

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​
​
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Select one...

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Our investors

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Rucker park
FJ Labs
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SIG
As seen in
TC
Forbes
Financial times
Wall Street Journal
Fortune
CNBC

Latest articles

Announcing Secfi's partnership with Secfi

Published: October 24, 2023

Daffy and Secfi announce partnership to make charitable giving simple for startup employees

Published: March 28, 2023

Daffy and Secfi announce partnership to make charitable giving simple for startup employees

Published: March 28, 2023

Startup Workers' Dreams of Big Payouts Are Put On Hold

Published: February 20, 2023

The Crystal Ball: VCs, private equity investors, and tech founders predict what’s to come in 2023

Published: February 7, 2023

TechCrunch+ roundup: 2022 stock options report, pivot to SaaS, crypto investor survey

Published: February 7, 2023

When will IPOs return? The past may hold some clues

Published: February 5, 2023

Inside Secfi’s 2022 state of stock options equity report

Published: January 12, 2023

Masonry Articles

  • Key Concept

    When should you hire a financial advisor?

  • Article

    3 reasons why now is not the time to give up on your equity

  • Video

    What is non-recourse financing for stock options?

    01:00
  • Video

    What is an equity plan?

    03:39
  • Video

    What is an equity plan?

    03:39
  • Video

    What is a strike price?

    01:35

Or explore these collections

  • My company is going public or getting acquired

  • Exercising stock options

  • Wealth management for people with equity

  • Stock option tax planning

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​

All newsletters

Read past issues of Founders & Funders

  • 💧 When the Levee Breaks

    Published: April 17, 2026
  • 🗂️ The SpaceX Files

    Published: April 3, 2026
  • 🦾 Your equity questions need more than ChatGPT

    Published: March 20, 2026
  • 👀 Is the "democratization of finance" just a marketing pitch?

    Published: February 6, 2026
  • 🏅 Capital One acquires Brex for $5.15B — What it means for employees

    Published: January 23, 2026
  • 📈 Will the IPO momentum continue into 2026?

    Published: January 9, 2026

A catchy headline

$80

B

worth of equity registered on the platform*

46

K

Startup employees trust us for equity planning*

88

%

more likely to stay when equity is understood*

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Transaction fee

Secondary sale

Get access to our curated network of secondary markets, buyers and other participants.

Go to SecfiGo to Secfi
  • Benefit 1
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Item surtitle

Financing

Own your shares² without draining your savings or get liquidity from your shares without selling.

Request a quoteGo to Secfi
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Fee only

Wealth Management

Financial planning and investment management¹ that align your startup stock with your financial goals.

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Our team of experienced Wealth Management professionals

Get acquainted with our dedicated professionals who bring a wealth of experience and personalized care to every aspect of your financial journey.

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Director, Head of Product and Design
Frederik Mijnhardt profile image
CEO
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COO
John Morrison profile image
Head of Portfolio Management

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Financing
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Lead Engineer, pre-IPO company
Financing
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Lead Engineer, pre-IPO company
Financing
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Lead Engineer, pre-IPO company
Financing
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Lead Engineer, pre-IPO company
Financing
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Lead Engineer, pre-IPO company
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Testimonials are specific to an individual Client’s experience and may not be representative of all Clients. Unless otherwise indicated, Clients offering a Testimonial do not receive compensation and their statement does not present a conflict of interest.

It starts with a conversation

If most of your financial assets are tied up in your company stock, you are not alone. No question is too big or small.

Talk to our team
Empower Your Employees

Equity education & planning for employees

We work with your company to provide your employees with equity education, financial planning, and stock option financing so they can make the most of their equity.

Learn more
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Advanced legacy planning.

Forward looking strategies to help preserve your wealth for future generations, ensuring a lasting and impactful financial legacy.

Investment Management.

Develop a personalized investment portfolio that complements your risk tolerance and financial objectives, looking to ensure a balanced approach to wealth growth.

Charitable strategies.

Wide range of charitable giving solutions that reflect your values and maximize the impact of your philanthropic efforts.

Transparent pricing with aligned incentives

All inclusive pricing starting at $1,800/quarter.

Schedule a free intro call

Fee-only advisors.

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Fee-only advisors.

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Fee-only advisors.

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Fee-only advisors.

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Frequently Asked Questions

Which product is right for me - Financing or Secondaries?

Choosing between Financing and Secondaries depends on several factors, such as your desire to retain ownership of your shares, the availability of an active secondaries market for your company, your company's policies on ownership transfer, and whether you need funds to cover the exercise cost of your options. If you're unsure, our equity strategists can help you evaluate your options and make an informed decision.

How does Secfi make money?

Secfi generates revenue through fees associated with our services:

  • For secondary sales, we charge a 5% service fee for brokering the deal and supporting you throughout the process.
  • For financing, we have a 5% service fee, an Advance Rate (which resembles interest, compounds quarterly, and is added to the repayment amount during settlement), and an Equity Fee (calculated as a portion of the value of your shares upon exit). The specific rates depend on your company and stock options.

What are the eligibility requirements?

While anyone can submit a request for financing or secondary sales, we typically work with later-stage companies. Ideally, you have equity in a company expecting an exit in the next few years, with annual recurring revenue (ARR) of $150 million or more, and a valuation well over $1 billion. We encourage you to create a request for Secfi Financing or Secfi Secondaries. Our team will review your request and let you know if we’re able to move forward.

Does Secfi take ownership of my equity?

Secfi does not take control or ownership of the shares at any point in the agreement. You will remain the sole owner and beneficiary of the shares at all times.

What happens if my company never exits?

While we hope this isn’t the case, it does happen. If it does, you don’t have to pay anything back. Seriously.