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The Guide

The long read with everything you need in one place on the topic.

The complete guide to employee stock option taxes

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6Sense2 Case studies
Arctic Wolf2 Case studies
Attentive2 Case studies
Betterment2 Case studies
Calendly2 Case studies
Collibra1 Case studies
Databricks2 Case studies
Egnyte2 Case studies
Gusto2 Case studies
Harness2 Case studies
Ibotta2 Case studies
Illumio2 Case studies
Intercom2 Case studies
LaunchDarkly1 Case studies
Miro1 Case studies
Netskope2 Case studies

Compare and choose confidently

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Secondary SaleNon-recourse Financing
Covers the cost to exercise
Provides liquidity

Secondary Sale
Covers the cost to exercise
Provides liquidity
Non-recourse Financing
Covers the cost to exercise
Provides liquidity

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Make YOUR OWN EQUITY DECISIONS

Got 5 minutes?

Our Equity Planner guides you through each step as you enter all your details. In under 5 minutes you’ll have a full view of all your equity opportunities — side by side for your own comparison.

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Track your financial assets

Everything in one place

Connect your bank accounts, crypto, public stocks as well as your startup equity and see historical performance and valuation combined into one tool.

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Financing Options

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How it works

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Comprehensive tax planning

We're equipped to handle the intricate tax situations unique to executives. Including expertise in QSBS and equity sale strategies for tax minimization.

Advice on real estate purchases

Aid in challenges founders face in real estate, from securing mortgages to considering different ownership structures.

Asset protection, insurance & estate

Tailored insurance and estate planning recommendations to secure your financial legacy.

Ongoing equity planning recommendations

Continual guidance on your equity, sales strategy to minimize taxes and advice on optimal structuring of new equity grants.

And much more...

Advanced legacy planning.

Forward-thinking strategies to preserve your wealth for future generations, ensuring a lasting and impactful financial legacy.

Investment Management.

Develop a personalized investment portfolio that complements your risk tolerance and financial objectives, ensuring a balanced approach to wealth growth.

Charitable strategies.

Innovative charitable giving solutions that reflect your values and maximize the impact of your philanthropic efforts.

Angel investing advice & support.

Leverage our knowledge in angel investing to navigate this exciting avenue.

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$80

B

worth of equity registered on the platform*

46

K

Startup employees trust us for equity planning*

88

%

more likely to stay when equity is understood*

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Transaction fee

Secondary sale

Get access to our curated network of secondary markets, buyers and other participants.

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Financing

Own your shares² without draining your savings or get liquidity from your shares without selling.

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Fee only

Wealth Management

Financial planning and investment management¹ that align your startup stock with your financial goals.

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Our team of experienced Wealth Management professionals

Get acquainted with our dedicated professionals who bring a wealth of experience and personalized care to every aspect of your financial journey.

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Director, Head of Product and Design
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CEO
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COO
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Head of Portfolio Management

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What our clients say
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Engineering leader at a pre-IPO startup
What our clients say
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Engineering leader at a pre-IPO startup
What our clients say
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Engineering leader at a pre-IPO startup
What our clients say
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Engineering leader at a pre-IPO startup
What our clients say
Secfi felt like the safest option. There is upside and almost no downside, and I might as well play it safe.
Victor
Engineering leader at a pre-IPO startup
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Vieje Piauwasdy

Senior Director of Equity Strategy
John Morrison, Secfi

John Morrison

CFA®, Head of Portfolio Management
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Natalie Cook

Client & Investor Operations Manager
Robin Stordeur

Robin Stordeur

Director, Head of Product and Design
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Frederik Mijnhardt

CEO
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Get a plan for your equity

What is an equity plan?

03:39

What is an equity plan?

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Testimonials are specific to an individual Client’s experience and may not be representative of all Clients. Unless otherwise indicated, Clients offering a Testimonial do not receive compensation and their statement does not present a conflict of interest.

It starts with a conversation

If most of your financial assets are tied up in your company stock, you are not alone. No question is too big or small.

Talk to our team
Empower Your Employees

Equity education & planning for employees

We work with your company to provide your employees with equity education, financial planning, and stock option financing so they can make the most of their equity.

Learn more
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Advanced legacy planning.

Forward looking strategies to help preserve your wealth for future generations, ensuring a lasting and impactful financial legacy.

Investment Management.

Develop a personalized investment portfolio that complements your risk tolerance and financial objectives, looking to ensure a balanced approach to wealth growth.

Charitable strategies.

Wide range of charitable giving solutions that reflect your values and maximize the impact of your philanthropic efforts.

Transparent pricing with aligned incentives

All inclusive pricing starting at $1,800/quarter.

Fee-only advisors.

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Fee-only advisors.

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Fee-only advisors.

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Fee-only advisors.

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Frequently Asked Questions