Jaime Moreno de los Rios
COO
Jaime is Secfi’s COO, bringing experience from Flexport and 10 years at J.P. Morgan where he advised tech startups on over $20 billion in capital raises, M&A, debt offerings, and IPOs.
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Hey there,
It’s Jaime here with some personal reflections.
A year ago, I was walking down the street in New York City with my friend John Morrison and asked, “How much does it cost to live in New York?”
He said, “All of it.”

And you know what? That may have been sarcasm, but he’s right.
No matter how much you make, New York takes it all. There’s too much to offer, too much to take. And nothing comes cheap.
I just moved from Florida to Brooklyn with three kids. I know! Most people go the other way.

Florida had sun…but after a while, I was missing something. Not money, not convenience. Energy. That quiet, invisible current that comes from being surrounded by people trying, every day, to make something happen.
Here’s what I’ve gathered so far for what “all of it” can look like in numbers:
So that’s like…a trillion dollars. After tax.

And in other (average) metrics:
So yes. The city takes.
It takes your money, your time, your sleep. It takes your comfort. It tests your limits daily.
But it gives you momentum. And requires you to bring your edge.
When I look around, I realize everyone here is giving all of it too. And everyone brings their edge.
Founders, operators, bankers, marketeers, waiters, fashion designers…you see them on the streets, and they’re all giving everything they have to be in New York.
So here’s to New York and to everyone giving it all.
Enjoy the week!
Jaime