The startup community's largest equity advocate

Our mission

Giving people with equity the tools to take control of their financial futures

For many, equity is a black box—valuable but mysterious and difficult to access. Unlocking its potential requires understanding, planning, and confidence. That's where we come in.

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Our story

Secfi was founded to demystify stock options and put employees in control of their equity.

After realizing they couldn’t afford to exercise their own stock options, our founders set out to create a platform that empowers employees with the clarity, tools, and resources needed to make informed financial decisions.

From confusion to confidence

46

K

startup employees trust us for equity planning*

$90

B

worth of equity registered on the platform*

$700

M

provided to startup employees*

Frederik Mijnhardt

CEO & Co-founder

Jaime Moreno de los Rios

COO

Vieje Piauwasdy

Senior Director

John Morrison, CFA®

Chief Investment Officer

Robin Stordeur

Head of Product & Design

As seen in

Careers

We're on a mission to bring clarity and confidence to equity—driven by passion, fueled by transparency, and backed by an incredible team that loves what we do. If you're ready to make an impact, we’d love to hear from you.

Contact us

Have questions or want to connect? We're here to help. Reach out and let’s talk.

News & press

See how we're making headlines. Stay up to date with the latest news, stories, and insights from Secfi.

Giving people with equity the tools to take control of their financial futures

From confusion to confidence

The team brings together decades of experience across financial services, venture capital, and technology

Frederik Mijnhardt

Jaime Moreno de los Rios

Vieje Piauwasdy

John Morrison, CFA®

Robin Stordeur

We're proud to work with strategic investors and capital providers

Careers

Contact us

News & press

Giving people with equity the tools to take control of their financial futures

From confusion to confidence

The team brings together decades of experience across financial services, venture capital, and technology

Frederik Mijnhardt

Jaime Moreno de los Rios

Vieje Piauwasdy

John Morrison, CFA®

Robin Stordeur

We're proud to work with strategic investors and capital providers

Careers

Contact us

News & press