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Our mission

Giving people with equity the tools to take control of their financial futures

For many, equity is a black box—valuable but mysterious and difficult to access. Unlocking its potential requires understanding, planning, and confidence. That's where we come in.

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Our story

Secfi was founded by Fred and Wouter after learning they couldn’t afford their stock options

Secfi was founded to demystify stock options and put employees in control of their equity. After realizing they couldn’t afford to exercise their own stock options, our founders set out to create a platform that empowers employees with the clarity, tools, and resources needed to make informed financial decisions.

From confusion to confidence

46

K

Startup employees trust us for equity planning*

$80

B

worth of equity registered on the platform*

$700

M

provided to startup employees*

Our leadership

The team brings together decades of experience across financial services, venture capital, and technology

Each has a personal history with stock options, which fuels their passion to help the startup community navigate their equity.

Frederik Mijnhardt portrait

Frederik Mijnhardt

CEO
John Morrison, Secfi

John Morrison

CFA®, Head of Portfolio Management
Robin Stordeur

Robin Stordeur

Director, Head of Product and Design
Natalie Cook's photo

Natalie Cook

Client & Investor Operations Manager

Vieje Piauwasdy

Senior Director of Equity Strategy
Chris Arnold, Secfi

Chris Arnold

CFP®, Lead Financial Advisor
Our investors

We're proud to work with strategic investors and capital providers

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FJ Labs logo
Social Leverage
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As seen in
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