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Our story

Secfi was founded by two startup employees after learning they couldn’t afford to own stock options in a company they worked hard to build

They quickly discovered that they weren’t alone. So, they launched Secfi to help their startup peers understand and make the most of their equity.

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Frederik Mijnhardt - CEO}

Frederik Mijnhardt

CEO
Robin Stordeur - Director, Head of Product and Design}

Robin Stordeur

Director, Head of Product and Design
Our mission

We help startup employees make life-changing financial decisions, starting with stock options

Equity is complex, stressful, and takes a back seat to the hard work that goes into building a company.
But we got it wrong in the past. And we don’t want you to.

A catchy headline

An even catchier description.

30

K

startup employees trust us for equity planning*

$48

B

worth of equity registered on the platform*

$700

M

provided to startup employees to own their options*

Our leadership

The team brings together decades of experience across financial services, venture capital, and technology

Each has a personal history with stock options, which fuels their passion to help the startup community navigate their equity.

Frederik Mijnhardt portrait

Frederik Mijnhardt

CEO
John Morrison, Secfi

John Morrison

CFA®, Head of Portfolio Management
Robin Stordeur

Robin Stordeur

Director, Head of Product and Design
Natalie Cook's photo

Natalie Cook

Client & Investor Operations Manager

Vieje Piauwasdy

Senior Director of Equity Strategy
Chris Arnold, Secfi

Chris Arnold

CFP®, Lead Financial Advisor
Our investors

We're proud to work with strategic investors and capital providers

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As seen in
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