Our storyTalk with us
Hi there, we’re Secfi
We are the startup community's largest equity advocate and wealth manager.
![Secfi team standing on bridge during team hike](https://cdn.sanity.io/images/4792q8os/staging/b4b783d0fef8dbbb83952c1b8cb1b045e4dca289-1200x1600.jpg?rect=0,64,1200,1472&w=1200&h=1472&q=95&fit=crop&auto=format)
OUR VISION
Join usSecfi was founded by two startup employees after learning they couldn’t afford to own stock options in a company they worked hard to build
They quickly discovered that they weren’t alone. So, they launched Secfi
to help their startup peers understand and make the most of their equity.
30k
Startup employees trust us for equity planning*
$48B
worth of equity registered on the platform*
$700M
provided to startup employees to own their options*
OUR MISSION
We help startup employees make life-changing financial decisions, starting with stock options
Equity is complex, stressful, and takes a back seat to the hard work that goes into building a company. But we got it wrong in the past. And we don’t want you to.
![photo of startup employee smiling](https://cdn.sanity.io/images/4792q8os/staging/6ee857f06119067bdf784ce18daba51a91c22109-1192x1468.jpg?w=1192&h=1468&q=95&fit=crop&auto=format)
Our leadership
The team brings together decades of experience across financial services, venture capital, and technology
Each has a personal history with stock options, which fuels their passion to help the startup community navigate their equity.
![](https://cdn.sanity.io/images/4792q8os/staging/a3dffdbee9a9a4ff501d10d1ec8df152a2c427c2-960x1257.jpg?w=960&h=1257&q=95&fit=crop&auto=format)
Frederik Mijnhardt
CEO![](https://cdn.sanity.io/images/4792q8os/staging/8d70913709e55b591631b0b48344703c3480f140-960x1257.jpg?w=960&h=1257&q=95&fit=crop&auto=format)
Jaime Moreno de los Rios
COO![](https://cdn.sanity.io/images/4792q8os/staging/c10dcb2819abd1707f161e593d939f1eb9d31a06-960x1257.jpg?w=960&h=1257&q=95&fit=crop&auto=format)
Vieje Piauwasdy
Senior Director of Equity Strategy![](https://cdn.sanity.io/images/4792q8os/staging/380bdf91352703a71125bd8e0019f105af6517fe-512x512.png?w=512&h=512&q=95&fit=crop&auto=format)
John Morrison
Head of Portfolio Management![](https://cdn.sanity.io/images/4792q8os/staging/86241fee62e8e61e3527d8a34b454888ce91f1bf-1280x1216.jpg?w=1280&h=1216&q=95&fit=crop&auto=format)
Robin Stordeur
Director, Head of Product and DesignOur investors
We’re proud to work with strategic investors and capital providers
As seen in